Our product · live on web + Android
Every place
has a story.
Swamarg (स्वमार्ग, “one's own path”) is a virtual local guide for India. Travel products in India are built around a flight, a room or a cab. Swamarg is built around the place.
Pictured: Varanasi, Uttar Pradesh
- 132
- destinations live
- 13,823
- curated places
- 39
- sacred & themed circuits
- 36 / 36
- states and UTs covered
The moment it's built for
A pilgrim at Mahakaleshwar asks — in Marathi, by voice.
“When is the Bhasma Aarti, and where should I go next?”
Swamarg answers, in Marathi
- ●The timing and booking rule — marked verified or not
- ●Dress code, and no photography inside
- ●Omkareshwar, the next Jyotirlinga, is about 3 hours away — traditionally visited together
Every answer cites the actual places it used.
Live destinations
From the Himalayas to the Ghats.
Pulled from Swamarg's public API every time this site is built.
Varanasi
Ghats, silk, and ancient temples
278 places · Uttar Pradesh
Ujjain
Temples, sadhus, and ancient scriptures
33 places · Madhya Pradesh
Amritsar
Gurudwaras, langar, and intricate handicrafts
88 places · Punjab
Madurai
Temples, silk, and ancient rituals
215 places · Tamil Nadu
Hampi
Temples, boulders, and stone carvings
212 places · Karnataka
Rishikesh
Ghats, ashrams, and handmade instruments
89 places · Uttarakhand
Puri
Temples, sand art, and devotional music
92 places · Odisha
Agra
Taj Mahal, inlaid marble, and intricate calligraphy
209 places · Uttar Pradesh
Circuits · places linked by meaning
Innovation
Not a chatbot on top of the internet. A verified knowledge graph.
Swamarg applies our verification thesis to travel: every answer is grounded, sourced, and honest about what is and isn't verified.
- 01
Curated sources
Open data, temple trust & ASI notices, Wikimedia, community tips
- 02
Knowledge graph
Places linked by myth, history, geography and dynasty
- 03
Hybrid retrieval
Structured filters + dense + lexical search, explainable rank
- 04
Ask Swamarg
Grounded agent that cites the actual places it used
- 05
The traveller
Text, voice or camera, in their own language
Provenance, enforced in the data
Content is tiered Tradition / History / Verified. AI-drafted text is disclosed. Paid business listings can never look like the “Verified” badge.
Meaning, not just coordinates
Circuits like the 12 Jyotirlingas and Char Dham connect places across states, so Swamarg can answer “where next, and why” — which a map app can't.
Our own models, self-hosted
Answers, vision moderation, embeddings and voice run on our own GPU infrastructure — no third-party LLM API. Answer time went from 4.5 minutes to 6–10 seconds.
What travellers and businesses use today
Built for Bharat — voice-first, in their own language.
Ask Swamarg
Conversational guide with cited answers.
Sacred circuits
Char Dham, 12 Jyotirlingas and more.
Voice & camera
Ask by voice, look up by photo.
Trips & matching
Plan trips, find fellow travellers safely.
Free business listings
Shops, homestays, guides — reviewed.
Fair prices & crowds
Real price ranges, temple crowd forecasts.
Release history
Built, shipped and live — not a concept.
v1.0 · Foundation
Researched content across every state and UT, Ask Swamarg, voice and camera lookup, circuits, trip planning, traveller matching, free business listings.
v1.1 · Community
Tips and corrections, open bounties, city curators, claim-your-business, fair-price reports, temple crowd forecasts, Help & Safety.
v1.2 · Android parity
Every web feature now in the Android app, including Circuit Passport.
v1.3 · Android search
Instant search, clearer verified badges, sorting, and a public What's New page.
A tourism board, temple trust or travel business?
Swamarg's circuits mirror India's thematic tourism circuits. Let's talk about bringing your destinations and listings in front of travellers already heading there.